Just as you would for a first date, you want to make a good first impression with your website. Why? Because your website is often an initial point of entry for your customers, so you want to be sure to wow them at the start.
Tips for looking sharp…
Be Branded
Whether you’re making a first impression or relating to loyal customers you need to distinguish yourself. Begin by answering the five W’s: Who What Where When Why. What is it that you’re selling? Who’s it for? Why do we need it? Were can we find it? When is it available?
-an example of one of my favorite sites: Case Foundation
Be Brief
We are all pressed for time. On average you have about 3-5 seconds to hook a visitor (convert) on your site before losing them (bounce rate). While what you say is very important (Content is King!) for all sorts of reasons, stating it as succinctly as possible is equally as important.
-2009 Web Marketing Award Winner, Consulting: Landor Associates
Communicate to Each Audience
Use a strategic array of content to communicate your key messages to each target audience. Strike a balance of words, pictures, video (if you have it) and keep your messages simple – one per customer. Also focus your efforts on your Landing Pages. Try to enlist your audience in a Call-to-Action that keeps them on your site and hopefully leads them to make an inquiry or purchase.
- 2009 Web Marketing Award Winner, Architecture: BHDP
Update Regularly
Search engines like dynamic websites; the more you update your content the greater your chances of prompting a search engine to crawl your site. This is a critical component of your SEO and a basic principal of Inbound Marketing.
- 2009 WMAW, Small Business: Peter's Body Shop
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